Goody bags. Do you remember them from parties when you were a kid? I do. You’d leave with a bag full of surprises. Today, I’m sharing an RSGG goody bag full of tips and resources with you. No rhyme. No reason. No calories, like there would be if the goody bag were full of candy like this.
You’ll find a newsletter I love, some websites I go to again and again, a heads up about using images and an idea I have had kicking around in my head that is too short to be the subject of an RSGG e-tip. Enjoy!
Jane Pollak’s The Noticer, Newsworthy Nuggets for Entrepreneurs, a compilation of a week’s worth of blog posts, is always provocative food for thought. I have a crush on her entrepreneurial style. She writes, she speaks, she coaches, she’s terrific. Check it out.
Webmonkey is a Wired Digital website targeted to web developers. Most of what is on there is Greek to me; however its sidebar, Webmonkey’s Picks is a gold mine of tips. You’ll find tutorials, cheat sheets (HTML, CSS and special characters), color charts and cut & paste code. I bet you bookmark these webpages like I have!
One of WordPress blogs was hacked this summer, as Meg Taylor of Anderson’s Florist can tell you. I was giving her a tour of websites to show her what options she had for redesigning the store’s when we landed at Your Next Quest. Well, for a split nanosecond we landed there, before it landed at one with an extremely well -endowed and scantily clad woman taking up most of the real estate on my computer screen. I was mortified. I was mystified. I tried again. I was relieved Meg knows me and knows that what she was seeing was NOT my site! As Meg tells it, she had never ever seen me speechless before. I was lucky. My website consultant, Patricia Carney of Walden WebWorks, saved the day. Fast forward to September.
That’s when I attended a webinar, Turn WordPress into Your Marketing Hub, offered to Constant Contact business partners and presented by Here Next Year‘s Marty Dickinson. The tips that especially piqued my interest were on WordPress security (that hack was still fresh in my mind!). He shared security plugins that he uses for his own and his customers’ WordPress sites. You can find these plugins by doing a search from your WordPress dashboard. I quote Dickinson here:
- Stealth Login – Changes admin URL
- Backup Database – Daily
- Login Lockdown – 3 login attempts
- WordPress Firewall – Emails you
- WP Security Scan – Looks for holes
By the way, he has a neat feature on his website called Ask Marty where you can send him an email with your question about “Internet marketing strategies, web site design, Google or anything Internet related.”
A heads up about using images
Jeff Mulligan is an Internet marketer who shared an interesting blog post a couple of weeks ago about illegal photos. Illegal in this sense: when you find a great graphic or photo on the web, save it and use it without knowing that when you don’t have permission to do so, you are doing so illegally. Here is a link to his post, which has links to How to find free (and legal) pictures online by Don Crowther, a social media marketing and online marketing expert that inspired Mulligan’s post. It includes Crowther’s incredibly helpful video on how to use Flickr to find images and how to attribute them correctly. Here is a link to “1 picture = 1,000 words,” an RSGG e-tip with more tips and terrific resources for finding and using images.
An idea for brick and mortar store owners
I hate those “Sorry, we’re closed” signs for two reasons:
1) IF you have your hours posted on your door, on your website and included as part of your phone greeting (you do, don’t you?), then why are you apologizing for being closed?
2) And you are wasting an opportunity to have some fun and broadcast what you sell. Create two unique signs or one sign with two sides that tell passersby at a glance whether you are open or closed. If you are a hardware store, it could be a toolbox with the lid open and tools spilling out that says OPEN and a toolbox with the lid closed and locked that says CLOSED. If you are a jewelry store, you might depict a jewelry box spilling out jewels, watches and little gifts when you are open and show the lid closed when you are. If you are a toy store, why not a toy chest? If you are a specialty food store, what about a picnic basket spilling out your wares? You get my drift.
Ready? Set? Get Going, and as Crowther says, “do this stuff”!
PS. If you do create some signs for your store, send me a photo and I will update this post and insert them with a hotlink to your own website.